New York City’s retail scene is expanding with new flagships from luxury names and rising designers. From Madison Avenue to SoHo, brands are adding more in-person destinations to their portfolios.

Marina B marks 50 years with its first-ever boutique, while Prada opens a new men’s store on Fifth Avenue. Proenza Schouler brings a gallery-style space to SoHo, and Camilla debuts its whimsical “Hotel of Curiosity” concept. Whether it’s Ana Luisa’s jewelry bar in the West Village or Gianvito Rossi’s refined Madison flagship, there’s something new for every shopper.

Here’s a roundup of NYC’s latest store openings.

1. Marina B 

Celebrating its 50th anniversary, the brand opened its first flagship at 673 Madison Avenue featuring its Trisolina and Ondine collections, along with a custom jewelry design experience.

2. L’Agence 

Now open at 956 Madison Avenue, this 4,400 sq. ft. flagship offers ready-to-wear, denim, swim, and accessories, with personalized stylist services and private shopping.

3. Camilla 

The Australian label launched its Hotel of Curiosity-inspired boutique at 1015 Madison Avenue, complete with custom interiors and a champagne bar.

4. Prada Men’s Boutique 

Located at 720 Fifth Avenue, this 13,000 sq. ft. store features ready-to-wear, footwear, and accessories across two levels with Made to Measure and made-to-order services.

5. Proenza Schouler 

The new SoHo flagship at 153 Mercer Street offers a gallery-like experience to explore their luxe collections.

6. Gianvito Rossi

Now open at 729 Madison Avenue, the two-story flagship showcases a refined design vision in a new location.

7. Lalique 

The French crystal house unveils its reimagined global flagship, Maison d’Artiste, in the former Chopard Mansion, blending brand heritage with NYC character.

8. Misela

The Turkish handbag brand returns to NYC with its first U.S. flagship at 25 Bond Street and a special New York Capsule Collection.

9. Parfums de Marly

Now on Madison Avenue, this boutique offers a sensory journey inspired by French artistry and architecture.

10. Ana Luisa

Expanding to 385 Bleecker St, the jewelry brand introduces a “Permanent Jewelry Bar” in a fun, open-concept space.

11. Serena Uziyel

New flagship at Madison Avenue showcases signature accessories and the debut of the Catena collection.

12. Michael Kors

The new Madison & 61st Street boutique features a 2,800 sq. ft. space with soaring ceilings and a warm, residential vibe.

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